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Media, Marketing & IT Consultant | Author & Researcher
"...Attention to details what makes the final piece superior..."

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  • One of the main reasons why decentralization is becoming increasingly popular in the realm of innovation is because there are always limitations on what we can say or do. While we have some freedom to access and share information, we often lack full control and rights over that information, especially when we use different platforms or go through different institutions.

  • If you have read my recent book, “The Brand Dependence Model: Identify and Mitigate Your Danger Blocks,” you would have come across the second part, which discusses the basics of behavioral economics and how our different biases and heuristics contribute dramatically to our daily behaviors and decisions.
    In this article I will introduce a crucial subject from my upcoming book which based on my article “Rebranding our Mindset” that was published at Middle East Business magazine & News.

  • "Consumers don't think how they feel. They don't say what they think and they don’t do what they say.”David Ogilvy The preceding statement reveals why the Behavioral Economics and Neuromarketing…
  • In this article, we will be discussing about blockchain games and a new type of cryptographic assets entitled NFT, a newly emerging type of video games that might change the perspective of how we used to interact with game environments, in-game purchases, and digital assets.

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