If you have read my recent book, The Brand Dependence Model: Identify and Mitigate Your Danger Blocks, you would have come across the second part, which discusses the basics of behavioral economics and how our different biases and heuristics contribute dramatically to our daily behaviors and decisions.

In this article, I will introduce a critical subject from my upcoming book which is based on my article titled “Rebranding our Mindset” that was published in the Middle East Business Magazine & News.

Have you ever intended to accomplish something and then failed to achieve it? It’s really common, right? Imagine an individual intends to eat healthy food but ends up ordering fast food for lunch every day. Despite their intention to eat healthy, the convenience of fast food and their busy schedule prevents them from making healthier food choices.

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