“Consumers don’t think how they feel. They don’t say what they think and they don’t do what they say.”
David Ogilvy
The preceding statement reveals why the Behavioral Economics and Neuromarketing disciplines were established.
For decades, researchers and professionals have relied on questioning individuals about their motivations and behaviors in order to analyze their behavior patterns and activities and, as a result, develop goods, services, or plans based on the information obtained.
The video game industry has been constantly evolving since the first video game developed by Steve Russel and his MIT team back in 1962, entitled “Space War” and the release of Atari’s first commercial video game “Pong” in 1972, offering new technologies and magical experiences for individuals and enterprises alike.
Decision-making is a critical factor for every node within the ecosystem. They are the people who decide on all the important aspects of an entity with complete or partial authority and power.
What happened to countries such as Greece and Ireland or companies such as Kodak, Nokia, and blockbuster are not unfamiliar to us anymore. Trends are shifting very fast and people are switching their interests, lifestyle, and actions accordingly.
Self-dependency is the 4th factor of the series, 6 Factors to Improve Innovation in the GCC Region.
Self-dependency can be divided into two types, it can be at the level of a country in which we refer to it as a self-sufficient or self-reliant economy/place/country or at the individual level in which it can be referred to simply as self-independent or self-reliant.
We are living in an era where trends are changing like a rocket. What we learn today is probably outdated when we graduate tomorrow. It’s difficult for the current education system to cope with a market that gets disrupted all the time. Therefore, The old method of having a single book and doing exams is no longer effective.
A family is the simplest representative of society, and a person is the smallest member of the family. All societies around the world have typically started with the simplistic form of a family, and with more individuals moving and living together sharing a common geographical place, economic environment, wealth, and culture, the term civilized society may be applied to them.
Before we move on and dive deeper into the series. We need to understand the theory behind innovation and why it is critical in our dynamic society.
