“Consumers don’t think how they feel. They don’t say what they think and they don’t do what they say.”
David Ogilvy
The preceding statement reveals why the Behavioral Economics and Neuromarketing disciplines were established.
For decades, researchers and professionals have relied on questioning individuals about their motivations and behaviors in order to analyze their behavior patterns and activities and, as a result, develop goods, services, or plans based on the information obtained.
The goal of these series is to educate readers by outlining the essence of branding with some straightforward examples covering different dimensions of the branding concept.
Ever wondered why there are brand names that we always recognize and brands which we can’t even notice!
Have you ever felt attached to a certain product/service just because it’s from a particular brand!
Have you ever felt a consistent experience associated with a specific brand or a sense of inferiority compared to other competitors providing the same product/service?!
If you have felt any of the above, then, you have been introduced to those brands in some ways and you had some sort of brand awareness.
In this article I will answer the above questions, giving attention to the importance
