Before we move on and dive deeper into the series. We need to understand the theory behind innovation and why it is critical in our dynamic society.
Fictional characters, we find them mostly everywhere! in books that we read, cartoons, ads, and movies that we watch, as well as toys and video games that we play. We live and interact with them in their imaginary worlds and enjoy all the stories that they tell.
The way they are described, their emotions, dress code, moves, expressions, personalities, lifestyle…etc, all sums together to provide us with a unique experience that lets us believe, listen, and get emotionally attached to them.
The goal of these series is to educate readers by outlining the essence of branding with some straightforward examples covering different dimensions of the branding concept.
Ever wondered why there are brand names that we always recognize and brands which we can’t even notice!
Have you ever felt attached to a certain product/service just because it’s from a particular brand!
Have you ever felt a consistent experience associated with a specific brand or a sense of inferiority compared to other competitors providing the same product/service?!
If you have felt any of the above, then, you have been introduced to those brands in some ways and you had some sort of brand awareness.
In this article I will answer the above questions, giving attention to the importance
