On Startups is the MENA region’s first collaborative book on the subject of startups. 42 entrepreneurs and professionals from around the world collaborated under the guidance of award-winning speaker and best-selling author Mohamed Isa to create a comprehensive resource for anyone interested in starting their own business.
The book is based on the collective experience and knowledge of the contributing authors, who come from a variety of backgrounds, and covers a wide range of topics such as business planning, fund raising, branding, well-being, leadership, customer experience, A.I, empowerment, and common business and legal mistakes made by start-up founders and their teams.
Each chapter in this book is a different topic that is unrelated to the preceding or next chapter, authored by one or more writers, and provides a deep perspective on one of the subjects that any founder or entrepreneur must grasp and assimilate.The range of subjects covered, together with the various backgrounds of 42 authors from all over the world, makes this book rich in unique and valuable knowledge that is rare to discover elsewhere.
In chapter no 7, “How to Think as a Brand,” I take a simple but innovative approach to explain the unique notion of branding, using real-world examples to clearly distinguish between a Brand and its Identity. The chapter has been structured in such a way that it encourages the reader to think outside the box in order to come up with distinctive and innovative Brand Identifiers. Furthermore, the chapter discusses brand personality, various types of brands, and the need of strong brand equity to present a thorough knowledge and empower readers to think as a brand in their next endeavors.
Facts About The Book
- 42 authors, 40 distinct chapters, covering 84,000 words
- Written by entrepreneurs and industry professionals specifically to assist people on their startup journey.
- Authors are 67% males and 33% females from 10 countries.
