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Portfolio Tag: Publications

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Book: Accelerating Entrepreneurship

Co-Author of UNISMO’s first book, “Accelerating Entrepreneurship”. The book epitomizes the organization’s worldwide commitment to fostering Micro, Small, and Medium Enterprises (MSMEs). Divided into six sections, the guide caters to entrepreneurs across their entire journey, from startup inception to sustainable growth. Boasting 38 chapters, each laden with top-tier tips, the book amalgamates insights from 40 entrepreneurs and international business specialists hailing from 15 diverse regions. Its global perspective weaves a tapestry of success stories, accompanied by lessons from failures, offering a nuanced understanding of the entrepreneurial landscape.

What distinguishes the book is its accessible storytelling, allowing readers to engage with it as a comprehensive narrative or for specific problem-solving.

My own contribution includes two chapters, one delving into challenges facing young entrepreneurs and the other, a collaborative effort titled “Taking Charge: The Importance of Innovation Skills in Providing Graduates with Wider Career Options.” Serving as a guiding light for those navigating entrepreneurship’s complexities, the book not only imparts practical advice but also instills inspiration and confidence. With UNISMO’s global dedication to MSMEs, “Accelerating Entrepreneurship” emerges as an invaluable resource for entrepreneurs worldwide.

For more information about the book: https://alansaristudios.com/accelerating-entrepreneurship/

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Interview: Can NFTs Still Survive?

CryptoKamal, a well-known author and crypto influencer from the Kingdom of Bahrain, interviewed me about the future of NFT technologies and to clear up some misconceptions about their impact, use cases, and potential.

The interview was recorded in different stages. This part of the interview focuses on the following subjects:

  • Defining an NFT (Non-Fungible Token).
  • Exploring the primary NFT standards and their potential applications.
  • Examining the existing varieties of NFT technologies.
  • Addressing the challenges confronting the industry and proposing potential solutions.
  • Dispelling the misconception that NFTs are merely JPEG images.

 

 

 

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Book: The Brand Dependence Model, Identify & Mitigate Your Danger Blocks

In this book, marketing consultants, Ahmed AlAnsari & Hamza AlGhatam propose the first Brand Dependence Model (BDM), a simple yet effective methodology for identifying and mitigating overlooked variables and their dependencies for all types of brands. The model is solely based on intuitions and assumptions, and it provides a simple step-by-step gamified risk assessment framework for identifying and mitigating the most dangerous variables referred to as Danger Blocks in the model.

In addition, the book will show how the model can also be used to the benefit of individuals, enabling them to identify, assess, and mitigate dependence variables for personal goals and milestones. A case-study approach is adopted with downloadable workflow materials, which enables the reader to quickly understand the steps described, so that they can apply these to their own situation.

For more information about the book: https://alansaristudios.com/the-brand-dependence-model-bdm/
To purchase a copy of the book: https://books2read.com/The-Brand-Dependence-Model

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Article: Rebranding Our Mindset – Middle East Business Magazine & News

An article titled Rebranding Our Mindset, published in Middle East Business Magazine & News, examines how we are often unconscious in our behaviors and decisions, and therefore how we can overcome our limitations by disrupting our habits and rebranding our mindset.

For the full article visit: https://middleeast-business.com/rebranding-our-mindset/

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Article: Corona Marketing: An Insight into Cultural Disruption – Forbes Middle East

An article published in Forbes Middle East presents the Corona Marketing model, a simple model to assist marketers and brand managers to understand the effect of cultural disruptions on their products and services and incorporate risk assessment practices in their future plans and strategies.

For the full article please visit:
https://www.forbesmiddleeast.com/innovation/opinion/corona-marketing-an-insight-into-cultural-disruption-by-ahmed-al-ansari

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