I hereby announce being one of the co-authors of the book “On Startups”, the first collaborative book on startups in the MENA region. The book is composed of more than 42 experts from a diverse range of fields based in more than 10 countries around the world. 40 chapters written by 42 writers covering a wide range of subjects such as fundraising and pitching to investors, crowd-funding, marketing and branding, storytelling, project management, AI, customer experience,coaching, training, government support and much more.
The chapter has been written in a way that helps the reader to think out of the box and arise with unique and new Brand Identifiers. Furthermore, the chapter covers topics such as brand personality, different types of brand, as well as the value of a strong brand equity to provide a comprehensive understanding and enable readers to think as a brand in their upcoming projects.
This book is full of precious values in the context of theories, definitions, models, methodologies, expert feedback and guidance that will widen your perspective and equip you with the knowledge required to begin your startup journey successfully.
The book is available in Jashanmal bookstore (City Center & Seef), and in Bookland bookstore (Budaiya Hwy, Jannusan).
