Tools/Responsibilities: Author
Date: April 30, 2020
Categories: Publications
An article published in Forbes Middle East presents the Corona Marketing model, a simple model to assist marketers and brand managers to understand the effect of cultural disruptions on their products and services and incorporate risk assessment practices in their future plans and strategies.
For the full article please visit:
https://www.forbesmiddleeast.com/innovation/opinion/corona-marketing-an-insight-into-cultural-disruption-by-ahmed-al-ansari
