Tools/Responsibilities: Published Author
Date: November 1, 2022
Categories: Publications
In this book, marketing consultants, Ahmed AlAnsari & Hamza AlGhatam propose the first Brand Dependence Model (BDM), a simple yet effective methodology for identifying and mitigating overlooked variables and their dependencies for all types of brands. The model is solely based on intuitions and assumptions, and it provides a simple step-by-step gamified risk assessment framework for identifying and mitigating the most dangerous variables referred to as Danger Blocks in the model.
In addition, the book will show how the model can also be used to the benefit of individuals, enabling them to identify, assess, and mitigate dependence variables for personal goals and milestones. A case-study approach is adopted with downloadable workflow materials, which enables the reader to quickly understand the steps described, so that they can apply these to their own situation.
For more information about the book: https://alansaristudios.com/the-brand-dependence-model-bdm/
To purchase a copy of the book: https://books2read.com/The-Brand-Dependence-Model
