Tools/Responsibilities: Brand Establishment, Identity Design, Illustrator CC, InDesign CC, Photoshop CC
Date: December 17, 2019
Categories: Branding and Identity Design
Brand establishment and Identity design for Bahrain Sports Lab – Baspolab, the first establishment in the Kingdom of Bahrain that is particular and centered on the examination and upgrade of sports performance. The project was taken from consultation stage, creating an intense brand strategy guide up to final brand identity design.
Key deliverables:
- Brand establishment consultation and defining the most appropriate roadmap.
- Brand strategy guide that characterizes the whole brands’ experience, from the name, vision, mission, and promise of the organization up to its target audience, positioning and trend assessments.
- A 10 page Identity guidelines that provides guidelines of how to use the designed corporate identity. It includes Logo variations, tags, color palette, gradient systems, font systems, brand patterns, and usage restrictions.
- Horizontal and vertical Logo variations with and without tagline.
- Stationary – Premium die-cut 3 sided round corner business card with spot UV, custom DL size envelope, custom A4 size envelope and Letter Head based on the identity guidelines designed.
