Tools/Responsibilities: Co-Founder, Brand Establishment, Identity Design, Business Development, Marketing Strategies
Date: February 9, 2020
Categories: Branding and Identity Design
Co-Founder, Brand establishment, business development and Identity design for Impressco, an innovative media solution brand based in the Kingdom of Bahrain founded by three expert entrepreneurs who are specialized in media, marketing, and business development.
Impressco is a one-stop-shop media solution provider that deals with innovative problem solving related to the next generation of print, digital and interactive media such as holograms, depth printing, virtual environments, VR, AR, MR, and futuristic immersive presentations and interactive systems.
The project was taken from ideation and brand establishment up to final identity design and planning and executing marketing strategies.
Key deliverables:
- Brand establishment from the ideation stage to designing and managing a portfolio of futuristic media product lines.
- Building and managing sophisticated local and international supply chains.
- Brand strategy guide that characterizes the whole brands’ experience, from the name, vision, mission, and promise of the organization up to its target audience, positioning, revenue scheme, and trend assessments.
- A 10-page Identity guideline that provides instructions on how to use the designed corporate identity. It includes Logo variations, tags, color palette, gradient systems, font systems, brand patterns, and usage restrictions.
- Logo variations with and without a tagline.
- Stationary – Premium Deep3D business cards, an innovative 3D printing technology that can print depth without the need for special glasses or equipment. Custom DL size envelope, custom A4 size envelope and Letter Head based on the identity guidelines designed.
- Business development, planning and executing marketing strategies.
