Ever wondered why there are brand names that we always recognize and brands which we can’t even notice!
Have you ever felt attached to a certain product/service just because it’s from a particular brand!
Have you ever felt a consistent experience associated with a specific brand or a sense of inferiority compared to other competitors providing the same product/service?!
If you have felt any of the above, then, you have been introduced to those brands in some ways and you had some sort of brand awareness.
In this article I will answer the above questions, giving attention to the importance
