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Farmsent, a decentralized infrastructure platform that aims to assist:
Farmers by maximizing their benefits, eliminating most middlemen, and securing their funds and profitability.
Suppliers by enabling them to manage and permanently record their order books, transactions, and supply chain.
Consumers by providing live, immutable traceability data of the fruits and vegetables they consume, from the day they are planted to the time they reach the supermarket next door.
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One of the main reasons why decentralization is becoming increasingly popular in the realm of innovation is because there are always limitations on what we can say or do. While we have some freedom to access and share information, we often lack full control and rights over that information, especially when we use different platforms or go through different institutions.
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April 25, 2023Bridging the Gap Between Intention and Action: The Importance of Understanding Our Emotions and Biases
If you have read my recent book, “The Brand Dependence Model: Identify and Mitigate Your Danger Blocks,” you would have come across the second part, which discusses the basics of behavioral economics and how our different biases and heuristics contribute dramatically to our daily behaviors and decisions.
In this article I will introduce a crucial subject from my upcoming book which based on my article “Rebranding our Mindset” that was published at Middle East Business magazine & News. -
"Consumers don't think how they feel. They don't say what they think and they don’t do what they say.”David Ogilvy The preceding statement reveals why the Behavioral Economics and Neuromarketing…
